The Artist Management Manual | Guide for Music Managers
You’ve arrived at this page either because you’re interested in becoming a successful music manager whose artists’ careers are in turn successful because of your expert guidance and counsel, or because you currently operate a management company and would like to expand your horizon of possibilities.
In any event, as a manager today you have to be informed about a lot more things than you used to in the past including music licensing, merchandising, sponsorships, branding, crowdfunding, endorsements, social media, direct-to-fan strategies, and more; and putting together a winning strategy for your artists requires the right information in the right context. You also have to have to figure how to acquire financing, make the right connections, get bookings, break through barriers, enter into strategic alliances and joint ventures, generate income for your artists from multiple sources, and get maximum exposure for your artist in an ever-changing music industry landscape.
Even though information is readily available on the internet and elsewhere, most of it is scattered around in the form of articles, blogs, newsletters, forum postings, videos, etc., and presented in bits and pieces out of context of the "big picture". While there is some very good material out there, each author specializes in one or two things, but few specialize in everything you need to know as a manager in one single guide. Finding this material gives you a false sense of “knowledge security” and gives you the impression that all you need to do is simply save enough articles and watch enough videos to fit everything together and make things work. This is dangerous because management is the one field in the music business where you are required to know at least something about every aspect of the music business. Gathering content from various sources leaves you not only with an incomplete picture; but also is a very inefficient use of your valuable time and energy.
In light of that we have put together the perfect knowledge resource for managers – The Artist Management Manual eBook; 320+ pages of continuously-updated and valuable information you need to know about managing artists in context and in the most logical order of sequence, saving you time, effort and money so that you can leverage the information into actionable intelligence and generate income for yourself and your client. This manual contains much more than just information. The material is presented in logical sequence in a “how-to” manner that you can use much like a to a to-do list; making sure all the important aspects are taken care of before you move on to the next task.
The Artist Management Manual eBook is a powerful resource containing all the answers to the most important questions you have about artist management, and all the information you need to handle the increasingly complicated job of being a manager and helping to take your artist’s careers “to the next level”!
Used in Universities and Colleges throughout the United States, and relevant for artist managers globally, the Artist Management Manual is the most current and #1 Resource for information on the field of Artist Management for Music Managers.
The Artist Management Manual is available as a PDF eBook ($19.95).
- The PDF e-book is updated once per year (i.e., each year, a new version is released).
SELECT COMMENTS, INQUIRIES, & TESTIMONIALS:
“I am writing this is to let you know that I am a major fan of the Artist Management site, and the Manual which is an extremely useful resource.”
Associate Teacher/Internship Faculty Advisor
NYU-Tisch School of the Arts
Clive Davis Dep't of Recorded Music
"The manual has a ton of great information and I plan to use a lot of it moving forward. Thanks for taking the time to put it together, and for keeping it updated as the industry continues to change from one day to the next. The fact that it has updated information is what makes it worth buying. Cheers!"
"Jeremy, Yes I have already gotten good use of the manual. Lots of info and concisely written. Best $20 I have spent in a long time. Thanks."
“I have read your manual and would like to include this text as part of my Talent Management class at Columbia College Chicago.”
Vanessa Page, MA
Adjunct Faculty, Talent Management
Columbia College Chicago
“I purchased the Manual that you authored about 2-3 weeks ago and I am so appreciative that you took the time to put it together and publish it to the world! Everything I've read so far has been very informative, a great inspiration and empowering to myself as an attorney and indie artist manager. Please keep up the great work.”
Iverson Matthew Jackson
“I am the Coordinator of Music Business at Winston-Salem State University. I am writing to request a desk copy of the Artist Management Manual for review for possible adoption for our newly created Artist Management course.”
Coordinator of Music Business
"Jeremy, Thanks a ton! The book is great and from what little I have read so far in my internet browser last night... I have already learned a ton! Keep up the good work!"
“I've purchased the manual and so far, it's exactly what I need. The other great thing is that it seems entirely relevant to the Australian music industry, which was a concern of mine.”
“Just wanted to say, "Thanks" for all the great information. I have Four artist and keeping aware and updated on all the new and exciting things can be difficult.”
“Thanks for your help and for this resource!”
“I am desperately looking for a decent text for my Artist Management class next year. Do you off an examination copy of your Manual that I might look at to consider for adopting for a class?”
Appalachian State University
“I really am in the process of pursuing a career in artist management and your manual will be very helpful in that regard. Thanks.”
"Thanks a million I greatly appreciate it. Yes the artist manual is helping me and I have just signed my first artist. Looking forward to doing business with you again. By the way I love the information in the Artist Manual."
The Artist Management Manual is available as either a 1/year online subscription ($39.95), or a PDF eBook ($19.95).
ARTIST MANAGEMENT MANUAL EBOOK TABLE OF CONTENTS:
- ARTIST MANAGEMENT
- The Personal Manager
- The Business Manager
- The Road Manager
- The Tour Manager
- The Production Manager
- The Technical Manager
- “THE FORMULA”: The Key to Financial Success in Today's Music Business
- MANAGEMENT REQUIREMENTS
- ARTIST MANAGEMENT CODE OF ETHICS
- SETTING UP YOUR MANAGEMENT BUSINESS
- Sole Proprietorships
- Co-Sole Proprietorships
- Choosing a Corporate Entity
- Loan-out Corporations
- General Corporations
- Close Corporation
- Subchapter S Corporation
- Limited Liability Company (LLC)
- FINDING ARTISTS
- THE MANAGEMENT CONTRACT
- CAREER PLANNING FOR YOUR ARTIST
- UNDERSTANDING DIFFERENT TYPES OF DEALS
- UNDERSTANDING THE ROLES OF THE DIFFERENT INDUSTRY ‘PLAYERS’
- SOLUTIONS TO COMMON MANAGEMENT CHALLENGES
- COPYRIGHT BASICS
- THE CURRENT STATE OF MAJOR RECORD LABELS
- The role of the major label A&R rep
- How major record labels evaluate and sign talent
- OPTIONS FOR THE WAY FORWARD IN TODAY’S MUSIC BUSINESS
- Positioning yourself to sign a deal with a major record label.
- Pursuing a deal with an independent record label (with major label distribution)
- Pursuing a “brand-and-band” / strategic partnership deal
- With funding from an investor, recording your products and outsourcing all essential label services
- Recording and releasing your own products (DIY)
- GETTING YOUR BAND BUSINESS AFFAIRS IN ORDER
- GETTING THE BAND TOGETHER AND READY FOR GIGS
- RECORDING YOUR MUSIC AND MAKING IT AVAILABLE FOR SALE
- MATERIALS FOR YOUR PHYSICAL KIT
- PUBLICIZING AND PROMOTING YOUR RECORDINGS
- USING PUBLICITY TO BUILD YOUR FAN BASE
- DISTRIBUTION FOR YOUR RECORDINGS
- The Distributor
- Pressing & Distribution (P&D) Deals
- Qualifying for Distribution
- The Distribution Process
- Changing Distributors
- RADIO PROMOTION CAMPAIGNS
- Podcasts, Satellite and Internet radio
- Non-commercial / College Stations
- Specialty / Mix show Radio
- Commercial Radio Airplay
- Promoting to commercial radio
- DEALING WITH VENUE BOOKERS AND BOOKING AGENTS
- The approach
- The package
- The follow-up
- The negotiation
- The venue / band contract
- DIFFERENT TYPES OF GIGS YOU CAN BOOK FOR YOUR BAND
- PROMOTING SHOWS AND ANNOUNCING PRODUCT AVAILABILITY
- THINGS TO DO BEFORE, DURING, AND AFTER YOUR GIG
- Before The Gig
- During The Gig
- After The Gig
- SPONSORSHIPS AND MERCHANDISING
- GOING ON TOUR
- Things to keep in mind when planning and embarking on a tour
- TIPS FOR WHAT TO DO ON THE ROAD
- TIPS FOR KEEPING YOUR BAND TOGETHER
- The Artist Management Manual eBook is available at our online STORE.