Saturday, November 18, 2017

Artist Management Companies | Music Managers Directories

For varying reasons, various members of the music community occasionally inquire about artist management or music managerscontact directories directories that provide management company listings and contact information. What we often say is that, before you search for management contact information and reach out to managers; you should ask yourself one extremely important question:

“What’s in it for them?”

If you are like most people, you will likely make the mistake of attempting to contact managers without much of a compelling offer or reason for them to “buy” into your proposal. Simply saying you are a talented artist with some shows, a few recordings and an active social media profile isn’t enough to peak their interest because tens of thousands of artists could easily say the same thing. What you would need to do first is work on your pitch or proposal prior to acquiring contact directory information and reaching out to managers or artist management companies.

The first thing to keep in mind is that music managers earn a 15% - 20% commission off of any earnings they help you generate (the management contract will stipulate which sources the commission is based on and when and how the payments are made). This means that your pitch or proposal will have to be centered around what (and how many) income sources you currently have and what types of additional sources can be brought into the picture fairly quickly in order for their commitment of time, energy, and resources to be worth it.

A band manager will have to gauge how long it will take to get you from where you are now to a point where you are generating enough income for the commission to cover their costs of doing business and then into making a profit. If you are earning under $20,000 per year from sales of recordings, tickets, license royalties, merchandise, etc., and the calculation is that it would take another two or three years to get that income up to $100,000; a manager would have to decide if it would be worth it to spend that time for a potential commission of $15,000 - $20,000. The higher the potential figure can be, and the shorter the time it would take to get profitably to that figure, the more attractive your offer will be. Unless a manager is charging you a monthly ‘consulting fee’, most managers will not be interested in taking you “from zero to hero” out of their own pockets if you currently earn nothing (or not much at all) because the risks of squandering valuable resources are simply too high.

In other words, you should first generate as much income as possible for yourself by conquering everything in your “independent domain” using D.I.Y publicity and marketing techniques and utilizing social media channels to reach fans and build your base, sell recordings and merchandise, raise money through crowdfunding efforts, license songs for use in film/TV/games etc., sell out 200+ capacity venues, and more. Once you’ve done that to a financially respectable level, you will be ready to reach out to managers with a more powerful proposal. 

When you’re ready, some of the reputable listings for artist management companies and music manager directories include:

Pollstar Artist Management Directory  

The Music Registry recordXpress  

Finally, keep in mind that once you start generating publicity and income, you will most likely appear on the radar screens of music managers (and other industry ‘players’ as well) who will reach out to you with a proposal of their own for management representation. You can read in much more step-by-step detail about how to get a music manager by purchasing a copy of The Artist’s Guide to Management available from the store.

artists guide to management coverbuy the Artist's Guide to Management