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Innovators, Iconoclasts & Groundbreakers of 2008 |
 Thank you to Music Connection Magazine for including NARIP President Tess Taylor on its "50 Innovators, Iconoclasts, Groundbreakers & Guiding Lights of 2008" list. Tess is delighted to be in the company of such industry notables (in no particular order) as Trent Reznor, Robert Plant, Tena Clark, Irving Azoff, Brian Eno, AC / DC, Derek Sivers and many others. To see the full list, click here and go to page 42. |
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Case Study: TAG Records Marketing Brief |
By Jeff Rabhan, CEO
Three Ring Projects
Editor's Note: The following brief was included in materials distributed at NARIP's recent "Bands, Brands & Beyond" Expo at which win-win deals between brands and music were explored in detail.
Objective for TAG Records:
Proctor and Gamble who owns TAG Body wanted to establish a fully-functional label imprint that funds the production and distribution of two artist projects in its first year.
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NARIP's 2008 Best in the Biz List - Submit Nominations NOW |
Due to response last year, we will conduct our Best in the Biz survey again
to identify and honor top professionals (and companies) who do such great
work in our industry. Who are your favorites and why?
Categories are identical to last year, and we’ve added a few from the
brand-agency world as this sector becomes increasingly important in the
music and record industries. New categories include Top Music-Brand
Executive, Top Brand-Music Executive, Top Music-Ad Agency Executive,
Top Music-Friendly Brand, and Top Music-Brand Firm.
DEADLINE TO VOTE: Friday, December 5 at midnight (Pacific). Click here to vote now. Results will be announced in December 2008. To see NARIP's 2007 Best in the Biz winners, click here.
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 Reported by Scott G for Music Industry News Wire November 19, 2008
There used to be a big difference between a concert that sold out and a band that sold out. But for many artists, that difference no longer exists. Many examples of this new economic reality were examined at a fact-packed expo entitled “Bands, Brands & Beyond” produced by NARIP.
Photo (L-R): Three Ring Projects CEO Jeff Rabhan, Coca-Cola's Global Music Marketing Manager Umut Özaydinli, NARIP President Tess Taylor, Bluestone Partners CEO in Residence Martin Pazzani and Wright Crear Management's Jared Rosenberg. Photo by Justin Winokur.
NARIP Snapshots |
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Top Tips For Music Brand Success |
 By Heidi Richman November 19, 2008
NARIP invited Heidi Richman, a marketer who has created successful promotions with music across various industries, to contribute her tips for music-brand success to our recent “Bands, Brands & Beyond” Expo. Click link below to read her tips.
Photo (L-R): Yes, Dear Entertainment artist manager Jolene Pellant, producer-artist-label owner Caroline Waters of Redhead Records, and HRMP Lifestyle Marketing & Promotion's Heidi Richman. Photo by Justin Winokur.
NARIP Snapshots |
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