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Manual


ARTIST MANAGEMENT MANUAL

Are you ……

• New to the field of Band / Artist Management, or considering starting an Artist Management Company?
• Already operating an Artist Management Company but would like a “refresher” resource to help spark some new ideas?
• An independent artist or musician looking to self-manage?
• Studying or teaching a music business or entertainment-related course and seeking to supplement your reading or teaching materials?

If so, then the Artist Management Manual is just what you need to help achieve your goal.

NewRevised and Updated 2010 Edition!

 

Artist Management Manual 2010 Edition

PDF eBook Available for $19.95 Click here to purchase

Having problems downloading your e-Book? Click here.

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Artist Management Manual (PDF e-Book - $19.95)


NewRevised and Updated 2010 Edition!

Artist Management Manual

The Definitive Resource For Artist Managers and Self Managed Artists - The role of artist managers will become increasingly important as the industry landscape becomes more complex by virtue of decreasing CD sales and increasing ancillary income opportunities in other fields; including third-party licensing, merchandising, sponsorships, endorsements, national and international touring, international licensing, international sub-publishing, paid digital downloads, creative regional and national distribution, and more.

This definitive resource offers guidelines on how to position bands and artists for success in the ever-changing music industry landscape.

Even though information is readily available on the internet, most of it is scattered in many locations across the web and presented out of context of the "big picture". This makes it difficult to figure out how all the various pieces relate to one another and fit together. Gathering the relevant information using the search engine method is like looking for pieces of a massive jigsaw puzzle that is scattered around an amusement park while having no idea of what the final image is supposed to be. In this instance, knowledge, context, and sequence are crucial. Without knowing what the final picture should be, even when you find some pieces, how do you know whether or not that piece is the last piece you need to complete the puzzle? It is extremely difficult to know what you're supposed to know when you don't even know what you don't know!

In this regard, this "do-it" manual presents the information you need to know about managing artists in the most logical order of sequence, saving you valuable time, effort and money so that you can leverage the information to generate a lucrative income for yourself and your client.

ARTIST MANAGEMENT MANUAL
Testimonials, Comments, and Inquiries

“I am writing this is to let you know that I am a major fan of the Artist Management site, and the Manual which is an extremely useful resource.”
Lauren Davis
Associate Teacher/Internship Faculty Advisor
NYU-Tisch School of the Arts
Clive Davis Dep't of Recorded Music

"Jeremy, Yes I have already gotten good use of the manual. Lots of info and concisely written. Best $45 I have spent in a long time. Thanks."
Derek Fowler

“I have read your manual and would like to include this text as part of my Talent Management class at Columbia College Chicago.”
Vanessa Page, MA
Adjunct Faculty, Talent Management
Columbia College Chicago

“I purchased the Manual that you authored about 2-3 weeks ago and I am so appreciative that you took the time to put it together and publish it to the world! Everything I've read so far has been very informative, a great inspiration and empowering to myself as an attorney and indie artist manager. Please keep up the great work.”
Iverson Matthew Jackson

“I am the Coordinator of Music Business at Winston-Salem State University. I am writing to request a desk copy of the Artist Management Manual for review for possible adoption for our newly created Artist Management course.”
Anthony Artimisi
Coordinator of Music Business

“I've purchased the manual and so far, it's exactly what I need. The other great thing is that it seems entirely relevant to the Australian music industry, which was a concern of mine.”
Che Celledon

"I teach artist management at Full Sail University in Orlando. Since we are converting to E-books, I am looking for a new artist management text and recently discovered your Artist Management Manual. … (we currently use -----------------) I am looking for a replacement. Is it possible for you to send me a book to preview?"
Steve Norman
Course Director - Artist Management
Full Sail University

“Just wanted to say, "Thanks" for all the great information. I have Four artist and keeping aware and updated on all the new and exciting things can be difficult.”
Regina Maria

“I'm interested in purchasing the Artist Management Manual. I use texts like these in classes that I teach here in Minneapolis. Would it be possible to receive a sample of the book before purchasing? I'd like to make sure it's appropriate for my students.”
Charles Gehr
Management/Professor/Musician
Mcnally Smith College, Minnesota School of Business

“Thanks for your help and for this resource!”
Erinn Ransom

“I am desperately looking for a decent text for my Artist Management class next year. Do you off an examination copy of your Manual that I might look at to consider for adopting for a class?”
Kim Wangler
Appalachian State University

“I really am in the process of pursuing a career in artist management and your manual will be very helpful in that regard. Thanks.”
Jonathan Jeffreys

Table of Contents


INTRODUCTION 6
ARTIST MANAGEMENT 8
The Personal Manager 8
The Business Manager 8
The Road Manager 9
The Tour Manager 9
The Production Manager 9
The Technical Manager 10
MANAGEMENT REQUIREMENTS 11
ARTIST MANAGEMENT CODE OF ETHICS 15
SETTING UP YOUR MANAGEMENT BUSINESS 17
Sole Proprietorships 17
Co-Sole Proprietorships 19
Partnerships 19
Choosing a Corporate Entity 21
Loan-out Corporations 22
General Corporations 22
Close Corporation 22
Subchapter S Corporation 23
Limited Liability Company (LLC) 23
FINDING ARTISTS 25
THE MANAGEMENT CONTRACT 28
CAREER PLANNING FOR YOUR ARTIST 40
UNDERSTANDING DIFFERENT TYPES OF DEALS 45
UNDERSTANDING THE ROLES OF THE DIFFERENT INDUSTRY ‘PLAYERS’ 56
SOLUTIONS TO COMMON MANAGEMENT CHALLENGES 70
COPYRIGHT BASICS 90
THE CURRENT STATE OF MAJOR RECORD LABELS 96
The role of the major label A&R rep 98
How major record labels evaluate and sign talent 100
OPTIONS FOR THE WAY FORWARD IN TODAY’S MUSIC BUSINESS 105
Positioning yourself to sign a deal with a major record label. 105
Pursuing a deal with an independent record label (with major label distribution) 108
Pursuing a “brand-and-band” / strategic partnership deal 110
With funding from an investor, recording your products and outsourcing all essential label services 113
Recording and releasing your own products (DIY) 116
GETTING YOUR BAND BUSINESS AFFAIRS IN ORDER 117
GETTING THE BAND TOGETHER AND READY FOR GIGS 120
RECORDING YOUR MUSIC AND MAKING IT AVAILABLE FOR SALE 133
MATERIALS FOR YOUR PHYSICAL KIT 149
PUBLICIZING AND PROMOTING YOUR RECORDINGS 156
USING PUBLICITY TO BUILD YOUR FAN BASE 175
DISTRIBUTION FOR YOUR RECORDINGS 178
Consignment 179
The Distributor 185
Pressing & Distribution (P&D) Deals 187
Qualifying for Distribution 188
The Distribution Process 195
Changing Distributors 200
RADIO PROMOTION CAMPAIGNS 202
Podcasts, Satellite and Internet radio 202
Non-commercial / College Stations 203
Specialty / Mix show Radio 208
Commercial Radio Airplay 208
Promoting to commercial radio 211
DEALING WITH VENUE BOOKERS AND BOOKING AGENTS 216
The approach 222
The package 224
The follow-up 225
The negotiation 227
The venue / band contract 230
DIFFERENT TYPES OF GIGS YOU CAN BOOK FOR YOUR BAND 233
PROMOTING SHOWS AND ANNOUNCING PRODUCT AVAILABILITY 248
THINGS TO DO BEFORE, DURING, AND AFTER YOUR GIG 265
Before The Gig 265
During The Gig 277
After The Gig 286
SPONSORSHIPS AND MERCHANDISING 289
GOING ON TOUR 294
Things to keep in mind when planning and embarking on a tour 295
TIPS FOR WHAT TO DO ON THE ROAD 304
TIPS FOR KEEPING YOUR BAND TOGETHER 307
IN CLOSING 310

Price: $19.95 Click to purchase e-book

Why no hardcopy version? Because if you want the LATEST information, you can’t beat a PDF. In today’s music business environment, new developments happen almost daily, and by the time a hardcopy version makes it to the stores or Amazon, many things will have changed. With our PDF, the version that we sell is always current and continually updated to make sure you have the latest information which gives you an advantage over everyone else reading old material. Hardcopy versions may feel better in your hands, but if you want the latest actionable information, then a continuously-updated electronic version is far superior. In addition, delivery of PDF is immediate!