Artist Management Manual (PDF e-Book - $45.00)

The Definitive Resource For Artist Managers and Self Managed Artists - The role of artist managers will become increasingly important as the industry landscape becomes more complex by virtue of decreasing CD sales and increasing ancillary income opportunities in other fields; including third-party licensing, merchandising, sponsorships, endorsements, national and international touring, international licensing, international sub-publishing, paid digital downloads, creative regional and national distribution, and more.

This definitive resource offers guidelines on how to position bands and artists for success in the ever-changing music industry landscape.

Even though information is readily available on the internet, most of it is scattered in many locations across the web and presented out of context of the ‘big picture’. This makes it difficult to figure out how all the various pieces relate to one another and fit together. Gathering the relevant information using the search engine method is like looking for pieces of a massive jigsaw puzzle that is scattered around an amusement park while having no idea of what the final image is supposed to be. In this instance, knowledge, context, and sequence are crucial. Without knowing what the final picture should be, even when you find some pieces, how do you know whether or not that piece is the last piece you need to complete the puzzle? It is extremely difficult to know what you’re supposed to know when you don’t even know what you don’t know!

In this regard, this “do-it” manual presents the information you need to know about managing artists in the most logical order of sequence, saving you valuable time, effort and money so that you can leverage the information to generate a lucrative income for yourself and your client.

Table of Contents

MANUAL i
INTRODUCTION ii
ARTIST MANAGEMENT 1
MANAGEMENT REQUIREMENTS 3
MANAGEMENT CODE OF ETHICS 7
SETTING UP YOUR MANAGEMENT BUSINESS 9
FINDING ARTISTS 21
THE MANAGEMENT CONTRACT 24
CAREER PLANNING FOR YOUR ARTIST 35
ADDRESSING COMMON MANAGEMENT CHALLENGES 40
THE ROLE OF THE MAJOR LABEL A&R REP 58
UNDERSTANDING DIFFERENT TYPES OF DEALS 61
UNDERSTANDING DIFFERENT TYPES OF MUSIC LICENSES 70
UNDERSTANDING THE ROLES OF THE DIFFERENT INDUSTRY "PLAYERS" 77
ROYALTIES, FEES, AND ADVANCES 89
UNDERSTANDING COPYRIGHT 94
RAISING FUNDS AND RESOURCES FOR YOUR PROJECT 105
GETTING YOUR BAND BUSINESS AFFAIRS IN ORDER 118
GETTING THE BAND TOGETHER AND READY 121
RECORDING AND MANUFACTURING YOUR ALBUM 133
YOUR MEDIA PACKAGE MATERIALS 141
RELEASING YOUR CD 149
RETAIL & DISTRIBUTION 162
RADIO PROMOTION CAMPAIGNS 184
DEALING WITH VENUE BOOKERS, AGENTS, AND PROMOTERS 199
BOOKING GIGS 210
PRODUCT, CONCERT, AND TOUR PROMOTION 226
THINGS TO DO BEFORE, DURING, AND AFTER YOUR SHOWS 239
MERCHANDISING AND SPONSORSHIP 259
GOING ON TOUR 264
IN CLOSING 277